On social networks, the new cool is not to photograph your bag or shoes, but the contents of your pillbox. As desirable as a fashion accessory, food supplementsemerge as a viral communication tool: “Tell me what you eat, I’ll tell you who you are.” “Until then confined to the back room of pharmacies or drugstores, these supplements have known for several years a radical facelift to the point that their market represents, in France, nearly 2 billion euros in 2020. No more soulless boxes. From now on, miracle capsules make you want “in & out”: licked packaging designed by designers, brands launched by creatives and nutri-cosmetic concepts as cutting-edge as fashion or decoration labels. Above all, this new El Dorado is embodied by strong, often female figures. Mathilde Lacombe, founder of Aime, Mélanie Utzmann Huynh, for Holidermie, or Claire Despagne, at the head of D + for care, are today
“People are asking for natural alternatives to respond to their problems,” observes Jacques Fricker, nutritionist at Bichat hospital and co-author of “The Truth about food supplements” (ed. Odile Jacob). On their plate as in their health journey, they rely on more naturalness. Often formulated from plants, sometimes organic, supplements are attractive to people who want to do good without going through medication. However, they are much less effective than a varied diet in terms of prevention. “For Aurélie Canzoneri, naturopath in Paris,” there has been a real awareness since the start of the health crisis. The French have realized that it is necessary to take care of their body, to eat better, to “heal” oneself in a natural way, to consume better,
But in this quest for well-being, optimal energy and luminous skin, we must be very careful with what we ingest. Of course, nature is virtuous, but it also has its dangers. A vitamin taken in excess is at best ineffective, at worst harmful, like A which, in overdose, can attack the liver . “As their name suggests, food supplements are added to the diet,” recalls Dr. Jacques Fricker. If we eat enough fruits and vegetables and eat a variety of foods, we should not need them. But if a patient wishes to take it and it is neither harmful nor contradictory to a possible treatment, then why not? ” Follow the guide !